The Franchise Consultant you need to speak to before commencing on your expansion journey

The distinctive business advisor.
Supporting and empowering businesses globally.

Who is

Sofia Leong Abdullah

Sofia started her career in the franchise industry in 1997 with the master franchisee of an international brand. Her expertise includes marketing and promotion, branding, image enhancement, business development, franchisee evaluation & selection, training and project management.

Sofia went on to be the Chief Executive Officer of Malaysia Franchise Association from 2010 -2012.

Sofia has written many articles regarding franchising for various publications. With her hands-on experience in the franchising industry, Sofia wrote her first book, published by MPH in August 2014. The book entitled “Sofia Leong Abdullah’s Guide to Franchising in Malaysia”, was officially launched by YB Dato Seri Hasan Bin Malek, the former Minister of Domestic Trade, Cooperative and Consumerism on 15th October 2014.

Sofia was also recently featured in British Publishing House Encyclopedia of Successful People in Malaysia V.3.

Sofia has been invited to speak and conduct training at many occasions locally and within the region. She has spoken on topics related to franchise business and entrepreneurship in front of entrepreneurs at international business conferences held in Kuala Lumpur, Bangkok, Singapore; and to students at UniRazak, UIA, UITM and University Malaysia Kelantan. Sofia is also a part-time lecturer at International Medical University, Malaysia (IMU) on the subject of Entrepreneurship.

Sofia is also a business coach and trainer for various entrepreneurship programmes; the most recent one was the New Entrepreneur Championship Conference 2022 which was organised by JCI Lead Tropicana.

She was appointed as Friends@FKP, Faculty of Entrepreneurship and Business, University Malaysia Kelantan in 2020. She is also a certified HRDC Trainer. She continues to serves in various trade and business communities as well as non-profit NGOs.

Our Services

We help business owners to conceptualize their business model and make it franchisable, lending you a hand in the process of applying for a franchise license.

Business Planning

Review the existing business model and business set-up

Business Solution

Provide feedback and recommendation for improvement in existing business structure and operation

Organisation

Review and advise on organisation structure in order to be franchise-ready

Franchise Agreement

Advise on terms and conditions for the drafting of the Franchise Agreement

Franchise License

Compile and review relevant documents for application of Franchise License in compliance to Malaysia Franchise Act

Training

Provide exclusive training on the topic of Meeting the Franchisor’s Obligation

What is

Our scope of SERVICES

Franchise Development

Sofia has assisted many companies in their franchise development phase and assisted in their franchise license application.

We assist business owners in all areas of being franchise-able starting with:-

To review the existing business model / business set-up;
To review relevant documentation to meet franchise requirements.
To ensure the business model is feasible;
To form a proper foundation and conceptualise their business model;
To draft necessary documents to ensure the business is franchise worthy;
To review and advise on organisation structure in order to be franchise-ready;
To advise on terms and conditions for the drafting of the Franchise Agreement;
To submit application for Franchise License in compliance to Malaysia Franchise Act;
To provide exclusive training on the topic of Meeting the Franchisor’s Obligation and Understanding the Malaysian Franchise Act.

Business Strategy Coaching

Sofia also conduct exclusive one to one coaching for business growth and development.

Coaching journey begins when the business owner is ready for growth and are willing to commit to a long term journey. In certain cases, the management team will participate in the coaching journey with the business owner especially when moving into executing the expansion plan and penetrating into other region worldwide.

Training

Sofia’s team of experienced and knowledgeable trainers covers various training topics for all industries.

Management & Leadership
Teamwork Makes the Dream Work
Business Enhancement and Recovery
Customer Service
Mindset
Team Building

Why Choose

Sofia Leong Abdullah

Local & International Experience

Having more than 20 years of hands-on experience in the franchise industry, we have international exposure to foreign brands that can assist business owners to be more competitive in the global market.

One-Stop Solution

We provide a very comprehensive service from providing recommendations for improvement, drafting the manuals till obtaining the franchise license from the authority.

Training Provider

Training is provided for the potential franchisor to understand the clauses in the Malaysia Franchise Act as well as the obligations of a franchisor.

Government Relations

Having a good relationship with the government officials aids in the smooth processing of franchise licence applications.

Business Evolutionist & Strategist

We assist business owners to recover from any situation they might be facing, weather its due to financial resources, challenges in labour management or shortfall in any other areas of business, we will have a solution for you.

Our Clientele

We assist numerous clients in achieving their aims of securing their desired franchise.

Frequently Asked Questions (FAQs)

Why do I need a Franchise Consultant?

Though you might be the expert in your industry, a Franchise Consultant have the knowledge and understands all aspects of how to conceptualise an appealing franchise model for your business. This will increases the likelihood of expanding your business through franchising and penetrate into a bigger market place. Furthermore, we help you to understand the obligation of being a franchisor; ensuring you know the important factors for a successful franchise business and making sure your franchise business is set-up with compliance to the Malaysian Franchise Act.

What business can be franchised?

In reality, all businesses can adopt the method of franchising to expand their business. Business models can be conceptualised with the appropriate steps to save-guard the trade secret and processes.
If the business owner is willing to tweak their processes for the purpose of expansion, then we are able to form a business model which is franchise-able.

What results can I expect from working with a consultant?

Working with a consultant gives the reassurance that your franchise model is set-up for success and compliance to the Malaysian Franchise Act. It remove the headache of documentations and uncertainties in the franchise world, a new playing field for you. With our assistance, you will gain new perspectives ideas and opportunities to explore the worldwide market, taking your brand and business to the next level.

Contact Us

P.O. Box No.8,Level 18,Plaza Equatorial,Jalan Sultan Ismail, 50250 Kuala Lumpur,Malaysia

+6012 - 93 22 691

sofiala@businessevolution.com.my